Search Engines Tips by Michael Campbell
Online Business School
Profile
Michael is a search engine optimization specialist and top internet marketing consultant. His proven tactics can be found in his monthly Internet Marketing Secrets newsletter.
Sign up free at http://www.internetmarketingsecrets.com
He is also co-author of Super Affiliate Cash Machine. A complete beginners guide on how to set up web sites and make money with affiliate programs.
He's the author of Nothing But Net. It details how he generated over $750,000 in internet revenues in less than a year, with no advertising costs, not even so much as a business card.
He produced Search Engine Commando. Software that submits your web pages to the search engines automatically, even while you're on vacation.
He wrote the Search Engine Positioning Reports. A series of revealing reports on how to get listed at the top of the search engines and stay there.
Michael's background is in typesetting, advertising, graphic design and the printing trade. He began using the internet in 1993 and was one of the first people to realize it was the most important communications revolution since the invention of the printing press.
Michael has served on several advisory boards, designed curriculum for internet marketing courses, given hands on training seminars, and has spoken at countless lectures and conferences.
He is currently president and CEO of Dynamic Media Corporation and resides in Vancouver, British Columbia, Canada.
Top Tips
1) Focus on the Three Most Profitable Internet Revenue Streams
There are three main internet revenue streams if you don't want to pay for advertising. They are free search engine listings, permission email and affiliate programs.
Motivated prospects will come to your site from your search engine positioning. Once they arrive on your site, rely on your sales message to convert the prospect into a customer. Test different sales messages and track the results. Your best message - the one with the highest conversion ratio - becomes your control piece, that you can use as a benchmark for all future tests.
Direct email to your permission list is one of the best ways to make money. It can be in the form of product announcements, a newsletter, or advertising affiliate programs that you belong to. The best way to get visitors to sign up, is by offering a newsletter, special report, or something of perceived value in exchange. The less personal info you ask for, the more likely they are to sign up.
Affiliate programs can make money in two ways. People make a commission by selling your products. Or you can join other peoples affiliate programs and recommend their products.
If you run an affiliate program and people sign up to become resellers of your product, your affiliates get customers the same way you do. They too need to acquire customers through their search engine positioning, direct email to their opt-in lists, and from sub affiliates they sign up. Your role then, becomes one of coach and mentor to your affiliates, training them to become better affiliates, and more effective sales people.
How far you go on the internet, and a large portion of the revenue you'll generate, depends on how well you and your affiliates do, in all three internet revenue streams.
2) Learn All You Can
Educate yourself about basic html so you can edit and create web pages. Learn how to master - or at least become competent in - search engine optimization. Learn how to write effective sales letters and persuasive email offers. Learn what affiliate programs are, how to apply them, and start profiting from them right away.
Please invest in yourself. Dedicate yourself to constant and never ending self improvement. Personally, professionally and spiritually. Take positive steps towards your goals each day. And don't forget to reward yourself for each little success or victory.
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