SEO - Let's Make Some New Trends
SEO - Let's Make Some New Trends
By Amit Verma
Search engine optimization is not so simple and easy task now for search engine optimisers and web experts. But if you can see the rapid changing algorithms, uncertain updates with tough guidelines from search engine makes the tasks harder and complex with every update. It’s like you should be consistent with your research work and more actively involved at some good SEO forums.
I am a member of many search engine optimization forums from many years, and have analyzed that trends and webmaster problems change with every update regarding Google PageRank, Back Links problems, Supplement results from Google, banning of websites and having no website popularity after even making all things done properly. Well, I always say – “It depends”. Yes! It depends on –
Your website market or online product.
Your website strategy – means what’s the basic need behind the making of your website.
Your website look (it means design layout) – It should be visitor appealing so that he can bookmark your website and come back to it.
Your website navigation – it helps your web site's usability.
Make all of website URLs search engine friendly – Well, all static web pages are search engine friendly but if you are using a dynamic website with .asp or .php, please use server redirection (eg. mod_rewrite, 301 or 302 redirection) to make it into SE friendly URL.
Now, we can move on web marketing or SEO facts for the website which you are going to promote in search engines. Let’s start with search engines king Google. Everybody wants their website rankings on the top pages of Google because we all are very well aware about Google search criteria, vast exposure and online marketing. If you can see from Google side, this search engine changes very rapidly in terms of updates. That time is gone when Google made updates every 3-4 months. But now, it is unpredictable. In regards of good positioning and organic rankings at major search engines like Google, Yahoo and MSN. Following are the methods and facts which should be checked out during “On-page Optimization” and “Off-page Optimization”. Let’s start with On Page Optimization factors –
Good SEO strategy.
Please go for ethical search engine optimization services.
Website home page should have all main links with keyword targeting anchor text.
Proper keyword selection and analysis according to your website marketing.
Website html and CSS should be as per of W3 validations.
Meta tags placements – Mind it – all web pages must have individual and meaning full META tags (title, description, keywords) if you don’t want to be in supplement results in Google. I always used to emphasize.
All web pages shouldn’t have the same content and should not be optimized for more than 3 keywords with using h1, h2, h3, h4, bold, italic and other styling tags.
Don’t engage in keyword stuffing in the content of web pages. That can really harm.
Don’t use any hidden content.
Give proper alt tags to images.
Now, it’s the turn for Off-page optimization turn, affiliation, directory submissions and link development are the main parts of Off-page optimization. Let me tell you all web guys in this section that Google Bombing is no more now in Google. Use the same title for directories submissions and link exchanging are over now from Google. I suggest all webmasters and search engine optimizers using different anchor text for directories submissions and link exchanging. Following are the Off-page SEO checklist –
Good SEO strategy.
Please go for ethical search engine optimization services.
Post press releases and classifieds.
Directory Submissions – can be free or paid.
Different anchor text for making ads and for link exchanges.
One-way inbound links.
Continuous link exchanges with higher PR pages. That will be really good if that page have some back links too to which you link.
Don’t use link farms – Link Farms are usually website having web pages with hundreds of irrelevant links.
Use social bookmarking and tagging like Digg and Slashdot. That will help.
Also use article writings and article submissions but from my view, they can’t be useful for long-terms.
Use Pay per click campaign advertising like Google Adwords, Overture PPC and MSN sponsor listings if you want instant traffic to websites.
Off-page and On-page SEO are both equally important in website promotion. Please don’t use any of black hat methods and unethical techniques in search engine optimization. Do optimization with lots of research, study and web marketing tactics. You will surely be on top of search engines listings. Best of luck to all search engine optimizers and webmasters.
Amit Verma is with SEO Company called Neuro SEO Services, a sub unit of Neuronimbus Software Services P. Ltd. as Sr. Internet Marketing Strategist & writes about New Trends in search engine optimization.
Article Source: http://EzineArticles.com/?expert=Amit_Verma
What is SEO ?
Many people ask me, what exactly is SEO? SEO is the abbreviation for search engine optimization. SEO consists of many techniques, that you apply to your website to help influence the search engines to not only rank your site with a higher ranking, but more importantly to rank the keywords you have carefully chosen that are relevant to your site, to list higher in the search engine listings. The bottom line here is to drive more visitors or traffic to your website, in order to increase your potential long-term customer base and profits. It will not be enough to build a website, and submit it to the search engines, then sit back and wait in hope that visitors will come. Trust me from experience, nobody will come. Building a website is just one of the many jobs you will encounter in working towards a successful and profitable internet business.
If an internet visitor is searching for Nike golf shoes and your website sells Nike golf shoes, you would want your website's listing to appear somewhere around the first two pages of listings on the major search engines. Currently on Google there are 1,960,000 listings for Nike golf shoes. Studies show, that most web searchers rarely look beyond the first or second page of listings. Therefore, it is critical your site listing is somewhere on the first few pages of the search engines, Otherwise, your site's listing will become a lost speck of dust in the vast internet highway.
You must find ways to drive customers to your site, if you are going to have any chance in making profits from your internet business. SEO (search engine optimization) is the sum of techniques you apply to your website in order to make this happen. Many factors are involved in SEO. You must do well in all SEO factors, in order to get the highest possible rankings for your website listings.
Currently the three major search engines are Google, Yahoo and MSN.
Google is currently considered the "Big Daddy" of the search engines, with millions of searches conducted daily. Google also provides primary and secondary search results for many of the other internet search engines. It would be very beneficial if your website were to rank high on the Google search engine.
In SEO, we are concerned with the natural or organic search results provided by the search engines at no cost to the website owner. This is different from a pay per click campaign that involves bidding and paying for website traffic. Website owners may want to utilize pay per click campaigns along with organic results, or until the organic SEO techniques are providing you with the desired level of traffic. Of course all this will depend on the budget you have allocated towards website promotion.
Here is an incomplete list, a non-comprehensive list of some of the basic factors involved in SEO: onpage optimization which includes, keyword targeting, writing search engine friendly code, title tag and description meta tag, keyword placement, keyword density, relevant content, H1 and H2 header tags. Offpage optimization which includes, link popularity, reciprocal or back links, inbound or one-way links, anchor text with keywords. Other factors to consider are articles, blogs, podcasts, understanding and using robots.txt, submitting your site to the key search engines, converting your visitors into buyers, and many more factors are involved in SEO.
Hopefully this quick overview will provide you with a better understanding of "What is SEO."
JDHL Tech is the author of this article on SEO tips and techniques. You can find this and other high quality articles and podcasts by JDHL Tech at: seo experts, search engine optimization, seo software - JDHL Technologies specializes in search engine optimization and internet marketing, and also offers a wide spectrum of high quality products to choose from along with free seo tips and tools. We are cutting edge seo and internet marketing experts.
Get Your Site Reviewed − For Free
Here is a way to get free reviews of your site − and you can win customers as you do it !
The design and content of your home page is so critical that it's worth seeking expert advice.
But there's no need to pay a hefty fee to a consultant − ask the people who really matter ... your visitors !
Just add this to your main page:
We'd love to hear your opinion on our site
what did you like ·
what don't you like ·
how can we improve it ·
All your comments will be welcome
Then sit back and get lots of advice − for free.
But here is how to get super added value from this idea:
1. Make it simple for your readers to submit their comments − don't make them hunt around for your email address.
2. Thank each contributor individually rather than send a standard automated message. This will invariably lead to further exchanges and new promising contacts.
3. Never lose the opportunity to promote your business. In your thank you letter remind the reader − who has already been to your site − about a particular feature such as a free newsletter. And now ... here's how to multiply your response dramatically.
4. Give people an extra inducement to contribute
Try Hiding Your Email Address
It's a good idea to invite questions from visitors at your website, so that you can provide a personal touch and establish a good relationship.
But as your traffic inevitably increases you certainly don't want to be swamped by email queries.
So here is what you can do − and it brings added benefits.
First, you accumulate a list of common questions and set up a FAQ (frequently asked questions) page.
This is a common solution but at this point most sites provide a link from their sales page to the FAQ page but keep their email address on the sales page.
The secret is to remove the address and only put it on the FAQ page.
Why ?
This will force your visitor to read the FAQ first, hopefully eliminating 90% of the questions you would otherwise receive.
But don't just put a series of questions and answers.
Take the opportunity to surround every question with a positivebenefit.
Introduce additional material that may have been too much to include on the original page.
And finish up with some motivating copy to get your reader to order. ·
The result ?
Your reader will have gained by finding answers to questions he had not thought of and discovering extra benefits offered by your product.
And you will have fewer messages in your email box.
Testing Your Sales Page
They say that a simple change to a headline can make your sales rocket.
There's a way to scientifically test the impact of such changes.
The key point is that you should change one component at a time and measure the results, so that you are able to pinpoint exactly the effect of each single change.
So here are the chief components that you could experiment with to increase your sales conversion
- headline ·
- sub−headline ·
- bullet points showing the main benefits ·
- page design and color ·
- adding or removing graphics ·
- the ordering process (is it too complicated ?) ·
- the addition of bonuses ·
- the guarantee and refund policy ·
- the first fold (the initial visible screen of your page ·
- site navigation ·
The tool needed to carry out this testing is an ad tracker and you can find more information about testing in my free ebook Ad Tracking Super Tips
Split Your Sales Page
As a customer what do you like to see at the end of a sales page ?
I expect you will say − an order form with
- the price clearly shown
- a minimum number of steps to complete the purchase
However I'm going to suggest a slight deviation from this, namely one additional step and the price not immediately shown.
How come ?
Well, many visitors in a hurry may click to a long sales page, immediately cast
their eye towards the bottom, see the price and leave without stopping to read
the benefits of purchasing.
Now look at my sales page here
Just when you expect it to end as per norm with a summary of benefits, a bonus and an order link it just says "Order Now and receive Bonus Title"
I believe that anyone reading through that page is going to want to know, even if out of curiosity and no intent to purchase
- what is the price ?
- what is that bonus ? − there's been no previous mention of it
On taking that one additional click they find a short easy−to−read page with
- the key benefits summarized as bullet points
- the bonus revealed
- an instruction "If you decide NOT to order please click here" which pops up a final inducement to order
If you took the time to read that second page then you may agree that splitting
the sales page into two sections is well worth a try.
Getting the Edge Over Rival Affiliates
Here are two ways to stay ahead of the competition
1. Your potential customer may have visited several sites, all promoting the same affiliate programs as yours, before deciding to purchase.
So what can you do to do to convince him to return to your site and buy ?
You announce a special offer, stating that you will provide a bonus (give details) if they buy from you. Tell them to send details of the receipt after purchase.
2. As an affiliate, once your visitor clicks on your affiliate link, you have lost
him.
If he visits the product site and decides he is not interested there is no way you can get in touch and persuade him.
And even if he does purchase there are some affiliate programs which don't reveal the name of the customer so you would be unable to follow up with further promotions.
So is there a way you can make contact ?
Yes − you should offer a free report or free ebook which presells the product.
You then have the contact details and can do whatever follow up is necessary.
Watch Out for Commission Theft
Certain affiliate link formats are not 'protected'.
In other words they have a simple format such as
http://www.abc.com/123
and if you display that in an email type message, for example in a newsletter, then your reader can substitute his own affiliate code and claim commission on his own purchase.
So you need to protect (or disguise) your link, and there are a few ways to do this
- Use a redirect file
- Use a 'short URL' service
- Use an ad tracking link
These may only partly eliminate the problem, the affiliate code might still be visible at the affiliate site.
The ideal solution therefore is to use an affiliate cloaking tool. I protect all my links with Affiliate
Cloner which you can read about here
Never Link Direct to an Affiliate Site
You should never openly use the URL that an affiliate program provides for you.
You should link instead to a page on your own site which then leads to the affiliate program.
The reasons ?
1. On this page you can provide your own introduction to the product or service you are promoting. This can include, for example:
− additional detail not available in your posting or advert
− your own personal experience
− a review of the benefits
2. You can provide links to the rest of your site in case your visitor is not interested in that affiliate product.
3. Your own site traffic statistics will indicate the response to your advert in addition to any stats provided for you by the affiliate company.
4. You can submit the page to search engines.
5. With the real URL visible there is a risk that the reader removes the suffix (agent code) so that you do not get registered as the affiliate agent
6. If the affiliate operation becomes discontinued you can inform and divert visitors at your own website, rather than have them visit a non−existent page.
As indicated in (1) you have the opportunity to provide a product review. We look at an example in the next tip.
How to Choose an Affiliate Program
How to choose an affiliate program
Some of the factors you should consider.
1. Can you make money from the product ?
Don't be swayed just by high commission figures or multi−tier payments. You
need positive answers to both these two questions :
- Is it a product that people want and will buy ? Consider how it will fare alongside the competition.
- Is the commission rate sufficient to make your efforts worthwhile. ·
2. How effective is the sales page ?
Visit the sales page of the product to confirm that the sales copy does a good job of selling the product. Be aware of the various ways that can lose out on your commission. (These are explained in the following tip in this section.)
3. Check out the affiliate support
The merchant should provide you with much more than just a link to join the affiliate program. Check for any useful promotional material − sample ads, articles, solo mailings, endorsements/reviews, signatures Ideally there will be an affiliate mailing list so that the merchant can convey
useful news. You want someone reliable who won't disband a program or make rule changes without telling you.
4. How many affiliate programs should you promote ?
If you plan to put a number of affiliate products on one page then the more you have the more diluted the effect. The exception being if they all relate to the same topic.
Otherwise if you keep them separate you can have as many as you like but do not underestimate the work involved for you on the administration side such as :
- different procedures for signing up ·
- different ways of creating affiliate links ·
- different methods of payments, at different intervals ·
- handling ongoing communications from every program ·
A good compromise is to use a company which contains many affiliate programs under one umbrella. They consolidate your commissions into one payment and have a standardized format for affiliate links with no individual sign−ups required.
The most popular of these, handling digital products (ebooks, software), is ClickBank.
And here is an outstanding FREE tool which will let you search through the ClickBank Marketplace and see full information and ranking history for any product.
Click here for Affiliates Alert
How to Post Forum at Forum − for PROFIT
Every day hundreds of thousands of people visit the online marketing forums and make postings.
Many are trying to promote their site − however their methods are so ineffective it is no wonder they complain that promotion via forums does not work for them.
But in truth you can get dozens if not hundreds of replies from a single posting
− if you do it right.
Let's take a look at the various ways that people make postings, starting from the most unacceptable and ending with an entry which even the strictest forum moderator will
enthusiastically approve.
Example 1:
Your post says
I've just found a really cheap web hosting
company,
Fred
www.a101hosting.com/~2378
This is a blatant ad (spam) and will be removed.
Example 2:
You make a rather uninformative and vague announcement
Did you find that sales were down yesterday ?
Fred
Cheap web hosting
www.a101hosting.com/~2378
An obvious ploy to get your URL noticed.
Example 3:
You announce a useful piece of information Important news from Google about a change to their ranking system. Read about it here _____
Fred
Cheap web hosting
www.a101hosting.com/~2378
Well now we are moving into the realms of acceptable postings, you have supplied good information BUT why would anyone want to click on that URL ?
They may just look at your signature to see who you are and what your site is about. But your post attracted them because it was about Google, why would they then be interested in cheap hosting ?
Example 4:
The question has been raised at a forum:
'What is your advice about cheap hosting and who would you recommend ?'
Here is your response
I use this company, they are cheap and I've had no problems with them,
Fred
www.a101hosting.com/~2378
That's better in that you are (partly) answering the question. The main weakness is that your reply may seem to be biased in favour of a particular company which you happen to be clearly affiliated with.
But how do you think your reply compares with this next one ?
Example 5:
The winning post
There are 3 factors to take into account with cheap hosting: a, b,c etc
These are described in further detail at my site below along with reviews of companies
offering cheap hosting,
George Goodposter
The Complete Guide to Cheap Hosting
Companies
www.cheap−hosting−guide.com
Bingo !
The perfect reply.
An informative posting with no hype, no ads and no affiliate links.
George knows his stuff. He has a site all about cheap hosting − just look at the domain name − and he's offering sensible advice about what to look for.
And now George can go on to dominate this niche in the forums. Apart from waiting for the opportunity for the topic to arise and make a response he can proactively announce his site to the world.
How ?
Well, if you wanted to post news of a product of your own, or a product you are affiliated with, it would rightly be deemed an ad − and unacceptable.
However his posting reads like this
Subject:
A Guide To Low Cost Web Hosting
Companies
Content:
I've been searching for some time for a list of cheap web hosts and the pros and cons of using such companies. I've also noticed that many members of this forum have been asking the same question.
So I've put my findings in a guide which is free for you to visit at
www.cheap−hosting−guide.com
See − no blatant promotion just an informative and welcome posting.
"OK", you say, "that's fine if your specialist area is a popular topic but my specialist niche is about 'Widget number 493' and I never see any one ask about it".
Then, I am afraid to say, making useful informative postings about general topics but adding a signature file for 'Widget number 493' is an absolute waste of time. You cannot promote it using forums.
So how could you emulate the success of George above ?
Well let's do some reverse engineering First, you find out what are the popular topics that people ask about at the forums.
You then produce a resource of information: it doesn't even have to be a site with a domain name, it can be a single web page − quickly constructed but highly professional using certain techniques.
You then make no−hype announcements at forums or search for appropriate postings where you can respond.
Forum - The Best Place to Start
One of the biggest turning points since I began Internet marketing has been my discovery of the online forums (or discussion groups or bulletin boards as they are also called).
There are 4 major reasons why people use forums
1) You can get free advice. For example
- ask about any aspect of marketing
- ask for opinions about a product before purchasing or about a business
opportunity or affiliate program you plan to join
- ask for a site review
2) You can discover new products, ideas, tips, tools
3) You can make contact with others, and possibly set up joint ventures. Youwill find many helpful people and many of the top names posting at forums.
4) Site promotion.
When you make postings you can include your signature or a link to your site. If you have provided helpful answers or useful information readers 'may' decide to visit your site. There are techniques to turn 'may' into 'will very likely', which you will see in the next tip.
