Search Engines tips by Robin Nobles
Robin Nobles is the Director of Training for the Academy of Web Specialists. Over the past several years, she's taught thousands of people in online and onsite search engine ranking courses.
Robin writes monthly articles for publications such as Planet Ocean, Search Engine Guide, and WebProNews, leaders in the search engine industry, and she also writes weekly newspaper columns about the Internet for several newspapers and computer journals in the South. Her current books, Streetwise Maximize Web Site Traffic and Web Site Analysis and Reporting, are available through Amazon or local bookstores.
The Academy of Web Specialists LLC is a training and consulting institution that offers beginning and advanced search engine ranking training. The training can be taken with a mentor who will visit a student's site, answer questions, and offer suggestions on an individualized basis. Or, the courses can be purchased as one-time downloads.
Top Tips
· 1) Keep your Web site simple. Remember: the engines like simplicity, and so do your visitors! If you use "fancy" or complicated Web design strategies, you stand a good chance of hurting your search engine rankings and losing those visitors who access at slower speeds or who aren't computer/Internet savvy.
· 2) Submit your important Web pages manually to the major search engines, rather than using a handy dandy software program that will submit your pages to 3,000 engines. You can also use a submission service like Position Pro or Submit Director, or use a software program like WebPosition Gold or Search Engine Commando that mimics a manual submission.
· 3) Choose very focused keyword phrases, and don't try to go after general phrases. The competition is too fierce, and research has shown that though you will get more traffic through general phrases, that traffic doesn't convert to sales. All of the traffic in the world will do you no good if it doesn't convert to sales!
· 4) Work hard at building your link popularity by asking sites that are related to yours in content to link back to your site. Also, make sure that you get your site listed in all of the major directories, such as Yahoo!, LookSmart, the ODP, and About.com, because that can provide a significant boost in link popularity as well.
· 5) Target each Web page to a different and highly focused keyword phrase. In other words, your main page should be optimized for one keyword phrase, and each of your other pages should be optimized for a different keyword phrase. Then, point everything on each of those pages to that one keyword phrase. This includes your important tags, your body text, your links, and so forth. Focus, focus, focus!
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