Affiliate Programs Tips by Declan Dunn
ProfileDeclan Dunn is CEO of ADNet International, a marketing services provider, driving the next generation of Internet advertising and promotion powered by results. Since 1996 ADNet has developed strategies, promotional campaigns, and full business development for major clients like Network Solutions, Travelocity, and MyPoints, as well as powering startups like eStara.com from idea to fully functioning business models that work on the Internet.
Top Tips
1) Test like a direct marketer. Everything on the Net is about the numbers. When you test your marketing, be sure to take a limited test. For example, send out 5000 emails, don't email to a list of 50,000. Pay for 10,000 clickthroughs from GoTo.com and see what converts.
2) Focus on affiliate programs to get the best performance. You should use affiliate programs as the center of your testing and marketing development. Cut deals based on performance (like the tests in #1), then when you know your conversion, see if it makes more sense to buy ads than to pay on performance.
3) The 3 keys to Internet success are email, email, email. People spend much more time on email, instant messaging, and sending greetings than anything else. Email is where you build relationships and drive sales. Build your email list always.
4) Merge your efforts with offline marketing via direct mail and telemarketing. Everyone likes to talk about automating with the Internet and avoiding the customer. While email is a great way to develop relationships, the phone and direct mail can close much more. Imagine offering a free report and mailing it to them with a sales letter? Once again, test the ideas, but if you communicate only through the Net and email, you are missing the point. Make it easy for folks to contact you has been a staple of business for years.
5) Be surprised when your marketing works. So many people think that marketing is quick; fact is, most of what you try doesn't work. The key is to test small, and when it works, be surprised. If you are surprised that something doesn't work, you are missing one of the basics of direct marketing, and life in general. 20% of your efforts will generate revenue; 80% will fail. Your success depends on how well you limit costs for the 80%, and how quickly you can find the magic 20% that works. Your ability to manage the testing of projects will build the foundation of a long term business.
0 Comments:
Post a Comment
Subscribe to Post Comments [Atom]
<< Home