General Internet Marketing by Dan Janal
ProfileUSA TODAY, the Los Angeles Times and the San Francisco Chronicle have hailed Dan Janal as an Internet marketing expert. His book, "Dan Janal's Guide to Marketing on the Internet," is the oldest, continuously updated book on the topic and has been translated into six languages and is available worldwide via Amazon.com. Dan was on the public relations team that launched America Online nearly 20 years ago.
He has built the ShowStoppers Media Receptions for high tech companies seeking publicity (http://www.showstoppers.com) into a million-dollar business completely through ethical e-mail marketing and follow-up customer support via e-mail and website.
His latest business is called PR Leads (http://www.prleads.com) which provides authors and experts with direct contacts to reporters who are seeking to quote industry leaders in their articles. His latest e-book is called "How to Get Publicity Without Writing a Press Release or Cold-calling Reporters."
Top Tips
Dan has focussed his tips on PR issues for Internet marketers
1) Place your contact information - phone and e-mail - on your website and press releases. If reporters don't know who to call, they won't call. This happens more times than you could imagine.
2) If reporters contact you, respond immediately. They are on deadline and will quote the first person who calls back.
3) Place information articles for reporters on your website. Establish yourself as an expert - and let them know you are ready, willing and able to be a resource for them.
4) Create a page on your website that lists articles in which you have been quoted or profiled -
no matter how modest the publication. This builds credibility for other reporters to call you.
5) Press releases aren't just for reporters. Send press releases to clients, prospects, vendors, investors and relatives. They want to know what's going on with you or your company. Post press releases on your website.
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