Niche Experts by Rob Frankel
ProfileRob Frankel has been called "the best branding expert on the planet,"
His articles have been translated into six different languages appearing on six different continents.
UPSIDE magazine raves, "This man knows branding."
And MENSA notes, "Overall this is the most amusing-- and also the most interesting and thought-provoking -- book on marketing."
Rob's a branding specialist. Which means he knows how to turn users into evangelists for your brand, on the web or anyplace else.
Rob's clients include multinational businesses, start-ups and even a nonprofit or two. He does consulting and speaking gigs, mainly to companies who sink zillions of dollars into a website or business and then scratch their heads wondering why it just sits there like a lox.
In addition to speaking and consulting, Rob Frankel has contributed to the Los Angeles Times, The Washington Post, Ziff-Davis' Internet Business magazine and dozens of other TV, radio and print endeavors.
Top Tips
1) Build a strong brand.
2) Implement that brand in every detail of your business.
3) Build a branded community based on your brand. .
4) Lead, never follow.
5) The more you niche, the better you do
More tips in Frankel's Laws of Big Time Branding, found in his latest best-selling book: "The Revenge of Brand X - How to Build A Big Time Brand On The Web or Anywhere Else"
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