T: April 2007

Niche Experts by Rob Frankel

Profile

Rob Frankel has been called "the best branding expert on the planet,"

His articles have been translated into six different languages appearing on six different continents.

UPSIDE magazine raves, "This man knows branding."

And MENSA notes, "Overall this is the most amusing-- and also the most interesting and thought-provoking -- book on marketing."

Rob's a branding specialist. Which means he knows how to turn users into evangelists for your brand, on the web or anyplace else.

Rob's clients include multinational businesses, start-ups and even a nonprofit or two. He does consulting and speaking gigs, mainly to companies who sink zillions of dollars into a website or business and then scratch their heads wondering why it just sits there like a lox.

In addition to speaking and consulting, Rob Frankel has contributed to the Los Angeles Times, The Washington Post, Ziff-Davis' Internet Business magazine and dozens of other TV, radio and print endeavors.

Top Tips

1) Build a strong brand.
2) Implement that brand in every detail of your business.
3) Build a branded community based on your brand. .
4) Lead, never follow.
5) The more you niche, the better you do

More tips in Frankel's Laws of Big Time Branding, found in his latest best-selling book: "The Revenge of Brand X - How to Build A Big Time Brand On The Web or Anywhere Else"

Resource and Tool by Marc Goldman

Profile

29 year old husband and wife entrepreneurs Marc & Terry Goldman started their online business 5 years ago.

While in college, they realized that financial freedom and personal satisfaction were never going to come from working for someone else for the rest of their lives. They began to sell information products through the mail in 1996 and in 1997 moved their business focus to the internet.

Their internet business earns them a six figure annual income. They run their business from their homes in New York and Trinidad & Tobago.

Their flagship product The Ultimate Marketers Resource has been called "The Most Powerful Marketing Product on the Planet" and has been endorsed by master marketers Tony Blake, Jeff Gardner, Klaus Dahl and many others. The Ultimate Marketers Resource is a complete package of tools, techniques and strategies that are guaranteed to increase your traffic exponentially and boost your online sales effortlessly and automatically.

Top Tips

1) We recommend that everyone use bartering to get free advertising. We use bartering as the main means of obtaining advertising for our products and services. This keeps our advertising overhead to a minimum. For instance, we may trade a 6 month membership in our members only site for a solo mailing in an ezine that reaches over 25,000 subscribers.

2) You must constantly test your sales material. We model all our sales copy after proven successful sales letters written by Direct Marketing experts. We constantly test and revise our sales copy to see what will generate the highest response rate.

3) You must incorporate into your site a means to capture your visitors email addresses so that you can bring them back to your site thus making them repeat visitors. We achieve this by offering a free newsletter loaded with helpful, innovative marketing information. We also implement follow up autoresponders to send out personalized, sequential messages designed to bring the visitors back to our site and eventually close the sales.

4) It is EXTREMELY important to track the effectiveness of your advertising. This task is crucial no matter how much money the owner of a publication insures you will make or how sure you are that an ad will perform well for you. There are many tools that help you do this. We offer our affiliates a tool that will help them track any advertisement they send out so they can determine if the ad is worth their time and whether or not to advertise in that medium again. Our affiliate program is free to join at our site.

5) If you are not also marketing your internet business offline you are missing a huge market that could be interested in your business. We have had great success marketing offline and you can too. Many marketers utilize offline marketing to find their leads and prospects and then direct them to their websites to "close the deal". The best way to market offline is to use free advertising. If you are good at writing articles related to your products or services, we recommend that you write an article and submit it to highly targeted magazines or trade publications that cater specifically to the market you wish to reach.
Be sure to include a "resource box" at the end of your article. A "resource box" is that free mention at the end of your article that gives your readers more information about you. Your article has already established your expertise so your readers will want a way to contact you so they can learn more about your related products and services. It is very important that you make it as easy as possible for your readers to contact you (provide your voice mail number, website address, email address and whatever else you choose).

Ebook Marketing Tips by Kunle Olomofe

Profile

Kunle Olomofe runs his Internet Business from his study in Moscow, Russia. He's your typical example of STUDENT turned profiting INDEPENDENT MARKETER.

Kunle has developed his niche to help people realize their most vital potential. Their Brain. And how to use what they have to get where they want, when they want to get there.

When he experiences problems, failures, draw backs and other hold ups, Kunle says... "That's only PART of life and PART of business! Those same problems are solved when I sit my butt down, pick up a book or magazine and LEARN something new that adds to my information bank (in my head), which I later use to better someone else's life -- immediately and in my own words!"

Kunle's dream goal is to have set up individually AT LEAST 1,000 self-made success stories -- people earning $100,000 and more ETHICALLY and PROFESSIONALLY, BECAUSE they're doing what he's doing... Really running their own independent REAL online/offline businesses! Kunle's plan is to have achieved this dream before his 30th birthday, he's 24 now.

"It's not only doable," says Kunle, "it's doable by me and even anyone who just sets their mind to it and gets up off their rear to get it done!"

Top Tips

1) How to get reprint rights without spending a dime
If you have a product of your own, email your prospect and strike up a deal. Simply offer to swap ownership rights of your product with the rights to theirs. Make it even easier to close the deal. Pick up a telephone and CALL them. Voice communications increase your chances of warming your "prospect's" heart and quickly cementing a profitable deal.

2) *Horror-Story* Copywriting that captures readers
Start your sales copy by relating a real life story of some of the worst experiences you had before discovering the solutions you now have packaged as benefits of your own product or service. After making your readers paint a mental picture of *horror* from your bad luck, simply offer your strongest benefits immediately warming their hearts. Spell it out for them -- express the benefits as SWEET sounding SOLUTIONS next to all the *stress* and *horror* you'd laid earlier out for them. If you can write EMAIL, you can use horror-story copywriting effectively.

3) Get knock out headlines that make money
Do you watch tv? Listen to the radio? Read newspapers? Browse the classifieds? You should. There is a mountain of hidden knock out headlines in those sources. Many of the headlines I use these days are inspired from Hollywood box office hits, killer radio station jingles, etc. Next time you read a book, newspaper, watch hot selling infomercials etc, be on the look out for something HOT and HEAVY you can SWIPE, re-write it, and you will instantly have bang-out-straight, knock-out headlines and other sales copy "phrases" that sell!

4) Doubling your profits with ONE simple tactic
You can increase your web site profits simply by offering two or more different price options for the same product on the same web site! The first option could be your "basic" option. This is what your prospects who don't want to spend much money on your product will order. Next, offer a "premium" option where you'd have added on a pile of more benefits that really increase value. Offer the "premium" option at a slightly higher price than the "basic" one (usually no more than double the "basic" price). You'll find MANY of your prospects will ignore the "basic" option and order "premium". You've instantly increased your profits with one simple added option!

Ebook Marketing Tips by Kunle Olomofe

Profile

Kunle Olomofe runs his Internet Business from his study in Moscow, Russia. He's your typical example of STUDENT turned profiting INDEPENDENT MARKETER.

Kunle has developed his niche to help people realize their most vital potential. Their Brain. And how to use what they have to get where they want, when they want to get there.

When he experiences problems, failures, draw backs and other hold ups, Kunle says... "That's only PART of life and PART of business! Those same problems are solved when I sit my butt down, pick up a book or magazine and LEARN something new that adds to my information bank (in my head), which I later use to better someone else's life -- immediately and in my own words!"

Kunle's dream goal is to have set up individually AT LEAST 1,000 self-made success stories -- people earning $100,000 and more ETHICALLY and PROFESSIONALLY, BECAUSE they're doing what he's doing... Really running their own independent REAL online/offline businesses! Kunle's plan is to have achieved this dream before his 30th birthday, he's 24 now.

"It's not only doable," says Kunle, "it's doable by me and even anyone who just sets their mind to it and gets up off their rear to get it done!"

Top Tips

1) How to get reprint rights without spending a dime
If you have a product of your own, email your prospect and strike up a deal. Simply offer to swap ownership rights of your product with the rights to theirs. Make it even easier to close the deal. Pick up a telephone and CALL them. Voice communications increase your chances of warming your "prospect's" heart and quickly cementing a profitable deal.

2) *Horror-Story* Copywriting that captures readers
Start your sales copy by relating a real life story of some of the worst experiences you had before discovering the solutions you now have packaged as benefits of your own product or service. After making your readers paint a mental picture of *horror* from your bad luck, simply offer your strongest benefits immediately warming their hearts. Spell it out for them -- express the benefits as SWEET sounding SOLUTIONS next to all the *stress* and *horror* you'd laid earlier out for them. If you can write EMAIL, you can use horror-story copywriting effectively.

3) Get knock out headlines that make money
Do you watch tv? Listen to the radio? Read newspapers? Browse the classifieds? You should. There is a mountain of hidden knock out headlines in those sources. Many of the headlines I use these days are inspired from Hollywood box office hits, killer radio station jingles, etc. Next time you read a book, newspaper, watch hot selling infomercials etc, be on the look out for something HOT and HEAVY you can SWIPE, re-write it, and you will instantly have bang-out-straight, knock-out headlines and other sales copy "phrases" that sell!

4) Doubling your profits with ONE simple tactic
You can increase your web site profits simply by offering two or more different price options for the same product on the same web site! The first option could be your "basic" option. This is what your prospects who don't want to spend much money on your product will order. Next, offer a "premium" option where you'd have added on a pile of more benefits that really increase value. Offer the "premium" option at a slightly higher price than the "basic" one (usually no more than double the "basic" price). You'll find MANY of your prospects will ignore the "basic" option and order "premium". You've instantly increased your profits with one simple added option!

Ezine Marketing Tips by Rick Beneteau

Profile

In a varied career Rick was responsible for the creation of many national advertising jingles and still consults larger companies on convention production. An internationally recorded and released songwriter he oversaw the start-up of Ocean Records Canada.

A pioneer of the 2-Tier Affiliate Program he writes business articles in a style not seen very often on the Internet. His friendly, wit-driven articles have filled the pages of most of the prominent ezines and newsletters.

Rick has been helping thousands of people make money on the Internet through his best-selling e-Books and his FREE "E-chievement" Ezine, The Mirror: he has just released what is destined to remain another top-seller, Branding YOU and Breaking the Bank.

Top Tips

1) Reputation is King, so Crown Yourself!
Become THE Expert in your field. Effective Personal Branding is a MUST for your Internet success. Think it's a long and costly process? Think again! All I had was a beat-up PC and a dial-up and I did it. And you know what? SO CAN YOU!!

2) You can be a Yahoo, or, You can be taken Seriously!
Drop the free email account and free server, get your own domain to rule over and start marketing like the Pro's!

3) Put Your Personality Where Your Mouth Is!
Let your website viewers in on a little personal information about you. The Internet is one cold place so add some "warmth" to your website. It will pay off in a big way for you!

4) Not Just Another Pretty Face so Use It!
It doesn't matter whether you like Richard Gere, Julia Roberts or Eeyore the Donkey. What you look like can't be helped but it is you, so make a conscious decision to unveil yourself with a good photo on your website and in applicable promotional materials. Like the commercial says, Just Do It

5) Set Your Sites on Customer OverService!
Perhaps the greatest way of building trust with your customer is to let them experience the fact that you are there for them, and as close to the speed of light as you can! From my own direct experience, my customers and resellers are simply amazed when they receive the fast (often instant) and friendly email support I provide.

6) Why Hype When You Can Sell?
Do you like to be hyped? Well, neither does anyone else. Sporting a hypey fluorescent red website with two-inch tall text screaming "Make $50,000.00 Your First Week" is the exit ramp off the Information SuperHighway. Cut the Crap and Serve Up the Beef!

7) I Just Wanna Testify!
Post your Testimonials to spread your good name! It's a very skeptical world out there and especially so in the faceless cyber-world! If you're doing something that benefits your customers to the point that they take time to write or call, then Use It!! It's one thing when you tell me how great my product is, but it's a whole other world when your customers tells me. After all, can't you use all the honest ammunition you can get your mouse on?

8) Sell a MEG but Give a GIG!
Perceived value (what your customers *think* they are going to get) is important, but true value is essential and you MUST give your customers more in value than the dollars you receive from them!"

Copywritting Tips by Joe Vitale

Profile

Joe "Mr Fire" Vitale (http://www.mrfire.com) may be the most powerful copywriter in the world and probably the world's first cyber-copywriter.

His reputation for writing powerful sales copy is well known:

* One of his sales letters achieved a record-breaking 91% response.

* One of his ads brought in 500 responses in only 30 days.

* A news release he wrote got a reporter to call only 7 minutes after it was released.

* Another news release he wrote made one man a millionaire

* One email he sent out brought in $50,000 in only 24 hours

* An e-class he taught made $23,000 in one month

Joe has written way too many books to list here, including the brand new "Spiritual Marketing"--- which people are calling a masterpiece--- and "The Seven Lost Secrets of Success"---which one company bought 19,500 copies of---and "CyberWriting"---one of the first books ever written on how to market online.

Joe has also written several popular e-books, including "Hypnotic Writing" and "Advanced Hypnotic Writing." He was also one of the first people to begin teaching seminars---entirely by email.

In addition, Joe is the author of the best-selling Nightingale-Conant audiotape program, "The Power of Outrageous Marketing!"

Top Tips

1) Have an information-rich website that caters to a specific audience.
2) Send out a regular newsletter with tips and info for that same audience
3) Have e-books and other e-products for that same audience to buy.
4) Create affiliate programs for others to profit by promoting you.
5) Follow the motto "Get out of your ego and into your customer's ego"

Help and Consultancy by Jim Daniels

Profile

Entrepreneur Jim Daniels started his online business with just $300. Six months later he was earning enough to quit his day job and his web income is now well into six figures a year.

His first publication "Internet E-mail! Beyond the Basics!" followed by "Insider Internet Marketing" went on to become hot sellers.

His newest creation, "Make A Living Online," is a complete package of "information, services and support" which shows others how to spin serious profits from the web, right from the comfort of their own homes.

Top Tips

1) Grow your OWN opt-in email list of potential prospects and contact them on a regular basis.

2) Always have ALL email inquiries answered with 48 hours. Any longer than that and prospects will be leery about doing business with you.

3) Offer related products and services at your website by joining established affiliate programs and "recommending" their products and services.

4) Spend at least 25% of your time in your business on marketing and advertising tasks. This is what will grow your business. One good top sponsorship ad per week, in an ezine that reaches your target audience, will grow your business rapidly.

Traffic Generation Tips by Jeffrey Lant

Profile

Harvard-educated Dr. Jeffrey Lant is one of the world's best-known marketers. You'll find his books and materials at http://www.jeffreylant.com

For a free subscription to his "Marketing Tips" Newsletter, go to http://www.worldprofit.com/ezines

For detailed information on how Dr. Lant can help you succeed online, go to http://www.trafficcenter.com/properties and http://www.worldprofit.com/autoresponse

Top Tips

1) Be hungry One reason people fail online is because they believe in the "post it and they will buy" myth. The Internet doesn't work for people who aren't DETERMINED to understand it and make it work. You cannot lay back and profit online. Period.

2) Sell value Too many people online sell crap. Crap will never make you successful online, or off. What people want, particularly in uncertain economic times, is VALUE. Value always sells.

3) Own a domain No one without a domain can profit online. Quote me. A domain is real estate. You must own one. You must be prepared to develop one.

4) Have professional design Amateur design is embarrassing and won't help you make money. If you want people to treat you seriously and regard you as a professional, get professional design assistance.

5) Get the right tools These tools consist of a listserver so you can send unlimited non-spam email; a sales manager for unrelenting follow-up and a cluster of traffic development tools. We offer them all at Worldprofit at http://www.worldprofit.com

General Internet Marketing by Dan Janal

Profile

USA TODAY, the Los Angeles Times and the San Francisco Chronicle have hailed Dan Janal as an Internet marketing expert. His book, "Dan Janal's Guide to Marketing on the Internet," is the oldest, continuously updated book on the topic and has been translated into six languages and is available worldwide via Amazon.com. Dan was on the public relations team that launched America Online nearly 20 years ago.

He has built the ShowStoppers Media Receptions for high tech companies seeking publicity (http://www.showstoppers.com) into a million-dollar business completely through ethical e-mail marketing and follow-up customer support via e-mail and website.

His latest business is called PR Leads (http://www.prleads.com) which provides authors and experts with direct contacts to reporters who are seeking to quote industry leaders in their articles. His latest e-book is called "How to Get Publicity Without Writing a Press Release or Cold-calling Reporters."

Top Tips

Dan has focussed his tips on PR issues for Internet marketers

1) Place your contact information - phone and e-mail - on your website and press releases. If reporters don't know who to call, they won't call. This happens more times than you could imagine.

2) If reporters contact you, respond immediately. They are on deadline and will quote the first person who calls back.

3) Place information articles for reporters on your website. Establish yourself as an expert - and let them know you are ready, willing and able to be a resource for them.

4) Create a page on your website that lists articles in which you have been quoted or profiled -
no matter how modest the publication. This builds credibility for other reporters to call you.

5) Press releases aren't just for reporters. Send press releases to clients, prospects, vendors, investors and relatives. They want to know what's going on with you or your company. Post press releases on your website.

Software Developers by William Bontrager

Profile

The Amish religion and lifestyle didn't agree with my inquisitive nature, so I ran away from home at about 17. I wanted electricity and telephones and cars and the freedom to invent.

Some years later my brother, who had also left the Amish, gave me a computer. It had a pre-Mac, pre-Win, pre-DOS operating system called C/PM. A manual for the BASIC programming language came with the computer. When I opened it up, I had a clear realization that I had found one of my life's pleasures.

That was 1980. And I've been programming ever since. Other programming languages I've learned well include Pascal, C, C++, Perl, and JavaScript.

Today, my wife Mari and I own and operate WillMaster.com and several other domains. We've made our living from the internet since early 1998.

Top Tips

The quality of our CGI programs are a major reason for our success. So is our ezine of original and helpful articles, which is a weekly reminder of our presence and our willingness to assist. Real personal service and our quick attention to technical questions is one reason we are recommended as much as we are. What we give away is high quality. What we sell is high quality. We are real people. Our assistance is personal. People like to buy from people they like and trust.

Yet, there is a secret. Without it we would not be successful. And I'm going to let you in on it.

It's something that is often mentioned yet it's value is rarely understood -- because to really understand it, its truth must be experienced.

What I'm about to tell you will not make you a success all by itself. However, without it the road to success, if you make it, will be long and arduous.

The secret is passion. Whatever you need to do to reach your definition of success, you must be passionate about it. If you don't find joy in the very actions that will lead to success, you will probably fail.

The idea of having passion for one's chosen endeavor is not the secret. The secret is the fact that passion is such a powerful force.

Affiliate Programs Tips by Declan Dunn

Profile

Declan Dunn is CEO of ADNet International, a marketing services provider, driving the next generation of Internet advertising and promotion powered by results. Since 1996 ADNet has developed strategies, promotional campaigns, and full business development for major clients like Network Solutions, Travelocity, and MyPoints, as well as powering startups like eStara.com from idea to fully functioning business models that work on the Internet.

Top Tips

1) Test like a direct marketer. Everything on the Net is about the numbers. When you test your marketing, be sure to take a limited test. For example, send out 5000 emails, don't email to a list of 50,000. Pay for 10,000 clickthroughs from GoTo.com and see what converts.

2) Focus on affiliate programs to get the best performance. You should use affiliate programs as the center of your testing and marketing development. Cut deals based on performance (like the tests in #1), then when you know your conversion, see if it makes more sense to buy ads than to pay on performance.

3) The 3 keys to Internet success are email, email, email. People spend much more time on email, instant messaging, and sending greetings than anything else. Email is where you build relationships and drive sales. Build your email list always.

4) Merge your efforts with offline marketing via direct mail and telemarketing. Everyone likes to talk about automating with the Internet and avoiding the customer. While email is a great way to develop relationships, the phone and direct mail can close much more. Imagine offering a free report and mailing it to them with a sales letter? Once again, test the ideas, but if you communicate only through the Net and email, you are missing the point. Make it easy for folks to contact you has been a staple of business for years.

5) Be surprised when your marketing works. So many people think that marketing is quick; fact is, most of what you try doesn't work. The key is to test small, and when it works, be surprised. If you are surprised that something doesn't work, you are missing one of the basics of direct marketing, and life in general. 20% of your efforts will generate revenue; 80% will fail. Your success depends on how well you limit costs for the 80%, and how quickly you can find the magic 20% that works. Your ability to manage the testing of projects will build the foundation of a long term business.

Mail Order Tips by Jim Straw

Profile

Jim's career has progressed through direct selling, service contracting, wholesale merchandising, entertainment (he was a professional Trumpet player, vocalist & Radio Announcer), freight forwarding, import/export, retail merchandising, warehousing, real estate, electronics manufacturing, finder's fees, closeout merchandising, financial brokerage, business consulting, steel fabrication, gold & coal mining, offshore banking, mailorder, writing, and publishing.

Over the past 30 years, he has written well over 300 books, booklets, manuals, reports, courses and articles about doing business all based on his own personal, hands-on experience.

As a mailorder marketer - with over 700,000 customers worldwide - he has sold over two-hundred & fifty-million dollars ($250,000,000) worth of products and services by mail.

Everything from Beauty Supplies to Heavy Equipment ... Burglar Alarms to Sleeping Bags ... Fishing Lures to Women's Wigs ... Automobiles to Wheelchairs ... Investment Opportunities to Seafood ... Consulting Services to "How To" Courses ... all by mailorder.

Top Tips

There are only three (3) things you need to do to be an Internet Marketing success

1) Find one (just one) product or service to sell.
2) Find one (just one) method or technique that sells that product or service profitably for you.
3) Just keep doing it ... over & over & over & over & over ... adding to your product line as you go.

Ezine Marketing Tips by Lee Benson

Profile

After being an online marketer for over four years, the truth FINALLY hit me. I'd absorbed so much hype, so many worthless marketing strategies and worst of all, I'd seen and heard WAY too many failures to count, that the powerful thought of realization conjured in my mind.

My business buddies had come and gone in their bucket loads.

In literal terms, I'd seen my "best net friends" drop from my ICQ contact list like flies. I was suddenly noticing returned mail errors when I tried to contact my business mates by email, and the worst feelings came when I received notifications of their intent to quit.

WHAT WAS GOING ON? Why Did I Feel So Strongly?

To put it bluntly, the ambitions that once were, died. My most regular contacts online had quit this Internet marketing 'lark'. Quite simply, they realized the hype.

They were sick and tired of spending endless amounts of cash on worthless marketing techniques, wasting hours of their life on pointless promotional junk, and getting ripped off by the "get rich quick" nature of the 'Net.

* And honestly, is it at all surprising? *

Every search I do for "Internet marketing" churns up 1000s of worthless websites, plagued with affiliate links, bad site design and promises of millions. The limitations of off-line business have been removed, and so have given way to a world of hype, scams, lies and false hope and promises.

No wonder thousands of businesses are actually LOSING money online. !

You want to know WHY I'm still here after this time, owning a successful business that I run from the home office? Want to know WHY I haven't joined the rat-race that I see clog up the roads at 9am and 5pm every day? Want to know WHY I don't quit, throw in the towel and say goodbye so all of this HYPE? The Answers follow

Top Tips

1) I don't listen to any of it! Although I'm NEVER skeptical of life's possibilities, I am realistic. Sure, you CAN become a raving success online. But why take advice from the self-proclaimed gurus that haven't achieved it?

2) I keep a VERY open mind to my own possibilities and have confidence in my own judgements. I know that by thinking in a successful and positive frame of mind, I can achieve it.

3) I DRIVE myself with a burning desire of true success, and will absolutely stick to that at all costs. My tenacity (persistence) grows every day - I stay focused at ALL times.

4) I work like heck and learn everything I can. Over the past few years I've learned more than my entire school education taught me in terms of real-world practicalities and skills.

5) No matter what life throws at me, no matter how much the circumstances can hurt, I stand up and say "I'm not affected". I NEVER give up. I NEVER quit. I keep striving for success.

So What Will You Become?

I'm going to share one simple (and totally overlooked) aspect of TRUE SUCCESS.

That tip is simply this (listen closely):

Internet success doesn't come from a few search engine submissions, worthless FFA postings and a site plagued with affiliate links. It comes from UNIQUE ideas, with UNIQUE creations, fueled by an over-powering ambition to SUCCEED.

You have two choices. Join the FEW who discover that the Internet (like so many things in life) takes hard work, smart thinking and a positive attitude for success... Or join the THOUSANDS that follow the hype, waste time and money, and die the Internet death.

Those two paths await. Which route will YOU take?

Copywriting Tips by David Darfinkel

Profile

David Garfinkel (http://overnightmarketing.com) is an internationally recognized authority on Internet commerce and direct marketing.

* He helped a small consulting firm get $50,000 in new business in a week - with a single e-mail sales letter.

* One of his clients picked up $5 million a year in recurring annual revenues - from a three-page sales letter mailed to prospects 25 at a time.

He has helped thousands of businesses in 81 industries around the world. He is author of "Advertising Headlines That Make You Rich" (http://www.adheadlines.com) and co-author with Jay Conrad Levinson of "Guerrilla Marketing for the Imaging Industry"

Many top marketers confidentially ask for David's help to solve their own marketing problems. He has been published or quoted in The Wall Street Journal, USA Today, The New York Times News Service and Sales & Marketing Management magazine.

Top Tips

1) Offer unique value to a highly targeted market. One reason why many of the dot-coms failed is they were selling the same old stuff you could buy in stores, catalogues and on TV - rather than offering a unique value and going after a highly targeted market

2) Let video game designers and "graphic artistes" do their thing somewhere else - but not on your Web site! A 100% guaranteed recipe for failure is to have a fancy, flashy Web site that takes a long time to load and calls attention to how cute and clever its design is. Keep it simple and stay focused on your target result - closed sales.

3) Follow the basic rules of direct marketing, viz

* be focused on an outcome, and make everything on your site contribute directly to that. The outcome may be to close a sale, to get a response, or to collect a name. Your outcome needs to be tangible and explicitly measurable.

* be direct and enticing in the language you use. Write headlines with promises of benefits, and use every form of proof that what you say is true that you can.

* ask for action, and make it incredibly easy for people to take the action you ask for.

4) Give your online prospects the simple, real-world assurances that make them comfortable giving you their money without ever seeing you or your business in person. For example, your Web site should include a physical address (street, not post office box) and a telephone number (that has a live person on the other end).
5) Be patient and methodical. Keep track of performance - such as, which forms of lead generation get you the highest number of leads to your site, and, more importantly, which forms get you new customers for the lowest cost. Become a fanatic about testing, measuring, refining, improving.

Help and Consultancy by Eva Rosenberg

Profile

Who is Eva Rosenberg?

Zany, passionate, creative, original, and 'clued-in.'

Her three outstanding qualities?

* Action - The ability to see straight through to the heart of a problem and find the best solution.

* Brainstorming - Eva gets fired up and generates brilliant solutions and business ideas endlessly.

*Cheerleading - No one ever leaves her presence without being inspired and empowered.

One of the best moderators online, Eva Rosenberg is one of the stars of the Internet. In daily contact with her readers, Your Humble Guide of I-HelpDesk and WebReview (http://www.adventive.com/lists/ihelpdesk/), Eva has the passionate loyalty of her HelpMates. Why? She writes back. (And she quietly helps them out, behind the scenes.)

Eva used the tools, resources, ideas and guidance from her online friends to create TaxMama.com (http://taxmama.com) one of the top seven tax advice sites online, according to Inc Magazine.

You'll find Eva speaking to the top marketing audiences, (the only woman) at Jay Abraham's "Billion Dollar Internet Summit," Herby Olschewski's "AffiliateFORCE," Chambers of Commerce, tax practice workshops, nationally.

Her sultry voice and words of wisdom can be found in articles, books, e-books on radio, and audio collections of people like Audri Lanford, Wanda Loska, Boogie Jack, Shel Horowitz, Judy Vorfeld, Patrick D'Acre, …even the L.A. Times and BankRate.com regularly quote her as an expert.

Her current goal: to syndicate Ask TaxMama and the HelpDesk worldwide and to take them on the air.

Top Tips

A four word summary: Be Bold and Original

1) Don't believe it can't be done! If you can dream it up, dare to try. I got IRS to do things for me they'd never done for any private party. They put on a seminar AND marketed it for me. I got to pocket all the money. How? I asked. Period. Too often, you expect to be turned down. So YOU talk yourself out of the sale.

2) Go for the Gold! You're great at what you do? You are meticulous with your product or service? Dare to go after the largest customer possible. It takes little more time to close a $50,000 sale than it does to close a $1000 sale. But think of the repeat sales on the $50K orders!

3) You're not too small Who's Kevin Colleran? At 17, he was meeting with CEOs, running successful Internet businesses, bringing millions to his sites. A winner of various 'entrepreneur of the year' awards. He's just a kid. But he got through. How? Simply by initiating contacts. Some by e-mail, some by phone. Nothing happens if you don't take that first step. Contact someone.

4) Persistence Pays - Practice Patience Marketing online or off, you're always going to face rejection. You could take it personally, 'flame' the person, carry a grudge or become bitter and hostile. Or, simply take it in stride. As a Newbie, I was an avid reader of I-Sales the creation of John Audette, THE Internet marketing Guru. For over a year, I kept throwing new ideas to him until finally I suggested I-Help: That was my entrée to the world of moderation. John gave me ownership of the I-HelpDesk and WebReview. It's all mine now.

5) Be Old Fashioned - Pick up the Phone Relying on e-mail for all your communications? Sometimes, the best way to start a deal, or close it, is a phone call. That personal touch can make all the difference in just about any relationship. You can't believe the dimension it adds to your interactions.

Help and Consultancy by Derek Gehl

Profile

Derek Gehl is the CEO of the Internet Marketing Challenge.

A former protege of some of the biggest names in web marketing, he was instrumental in developing several multimillion dollar online companies in record speed. He is also responsible for the growth and development of the largest online communities of eBusiness professionals on the web today in the Internet Marketing Challenge, private web site.

Derek frequently appears at Internet Marketing events and seminars around the country along side some of the greatest names in the industry and has quickly become a recognized leader in the growth of and pioneering of web marketing strategies for the SOHO market.

Top Tips

1) Your opt-in email list is one of the most powerful marketing tools any ebusiness could have today. If you are not letting the visitors to your web site give you their email address through a newsletters subscription, free ebook download, ezine, etc. then you are losing potentially thousands of dollars every single month!

2) Never underestimate the long term value of a customer. Even if you do not make a penny on the first sale, if you provide that customer a quality product with the terrific customers service, you can sell to the again... and again... and again... and again. They are your customer for life!

3) Sales copy is one of the most powerful and most commonly overlooked tools in the online sales process. Even though you can increase your sales by 100% overnight by a few simple changes to your sales copy, most netrepeneurs avoid it like the plague! A powerful and compelling sales letter could be the key to your success.

4) An affiliate program is one of the greatest marketing tools in history. Where else could you recruit a sales team of potentially tens of thousands of people that only get paid when they make you money! It does not matter what business you are in, you should be using an affiliate program to accelerate the growth of your ebusiness.

5) Automation is the key to growth. Do not get caught up running your business... get caught up growing your business!

Search Engines tips by Robin Nobles

Robin Nobles is the Director of Training for the Academy of Web Specialists. Over the past several years, she's taught thousands of people in online and onsite search engine ranking courses.

Robin writes monthly articles for publications such as Planet Ocean, Search Engine Guide, and WebProNews, leaders in the search engine industry, and she also writes weekly newspaper columns about the Internet for several newspapers and computer journals in the South. Her current books, Streetwise Maximize Web Site Traffic and Web Site Analysis and Reporting, are available through Amazon or local bookstores.

The Academy of Web Specialists LLC is a training and consulting institution that offers beginning and advanced search engine ranking training. The training can be taken with a mentor who will visit a student's site, answer questions, and offer suggestions on an individualized basis. Or, the courses can be purchased as one-time downloads.

Top Tips

· 1) Keep your Web site simple. Remember: the engines like simplicity, and so do your visitors! If you use "fancy" or complicated Web design strategies, you stand a good chance of hurting your search engine rankings and losing those visitors who access at slower speeds or who aren't computer/Internet savvy.

· 2) Submit your important Web pages manually to the major search engines, rather than using a handy dandy software program that will submit your pages to 3,000 engines. You can also use a submission service like Position Pro or Submit Director, or use a software program like WebPosition Gold or Search Engine Commando that mimics a manual submission.

· 3) Choose very focused keyword phrases, and don't try to go after general phrases. The competition is too fierce, and research has shown that though you will get more traffic through general phrases, that traffic doesn't convert to sales. All of the traffic in the world will do you no good if it doesn't convert to sales!

· 4) Work hard at building your link popularity by asking sites that are related to yours in content to link back to your site. Also, make sure that you get your site listed in all of the major directories, such as Yahoo!, LookSmart, the ODP, and About.com, because that can provide a significant boost in link popularity as well.

· 5) Target each Web page to a different and highly focused keyword phrase. In other words, your main page should be optimized for one keyword phrase, and each of your other pages should be optimized for a different keyword phrase. Then, point everything on each of those pages to that one keyword phrase. This includes your important tags, your body text, your links, and so forth. Focus, focus, focus!

Resource and Tools Tips by Marc Goldman

Business Online Advertising

Profile

29 year old husband and wife entrepreneurs Marc & Terry Goldman started their online business 5 years ago.

While in college, they realized that financial freedom and personal satisfaction were never going to come from working for someone else for the rest of their lives. They began to sell information products through the mail in 1996 and in 1997 moved their business focus to the internet.

Their internet business earns them a six figure annual income. They run their business from their homes in New York and Trinidad & Tobago.

Their flagship product The Ultimate Marketers Resource has been called "The Most Powerful Marketing Product on the Planet" and has been endorsed by master marketers Tony Blake, Jeff Gardner, Klaus Dahl and many others. The Ultimate Marketers Resource is a complete package of tools, techniques and strategies that are guaranteed to increase your traffic exponentially and boost your online sales effortlessly and automatically.

Top Tips

1) We recommend that everyone use bartering to get free advertising. We use bartering as the main means of obtaining advertising for our products and services. This keeps our advertising overhead to a minimum. For instance, we may trade a 6 month membership in our members only site for a solo mailing in an ezine that reaches over 25,000 subscribers.

2) You must constantly test your sales material. We model all our sales copy after proven successful sales letters written by Direct Marketing experts. We constantly test and revise our sales copy to see what will generate the highest response rate.

3) You must incorporate into your site a means to capture your visitors email addresses so that you can bring them back to your site thus making them repeat visitors. We achieve this by offering a free newsletter loaded with helpful, innovative marketing information. We also implement follow up autoresponders to send out personalized, sequential messages designed to bring the visitors back to our site and eventually close the sales.

4) It is EXTREMELY important to track the effectiveness of your advertising. This task is crucial no matter how much money the owner of a publication insures you will make or how sure you are that an ad will perform well for you. There are many tools that help you do this. We offer our affiliates a tool that will help them track any advertisement they send out so they can determine if the ad is worth their time and whether or not to advertise in that medium again. Our affiliate program is free to join at our site.

5) If you are not also marketing your internet business offline you are missing a huge market that could be interested in your business. We have had great success marketing offline and you can too. Many marketers utilize offline marketing to find their leads and prospects and then direct them to their websites to "close the deal". The best way to market offline is to use free advertising. If you are good at writing articles related to your products or services, we recommend that you write an article and submit it to highly targeted magazines or trade publications that cater specifically to the market you wish to reach.
Be sure to include a "resource box" at the end of your article. A "resource box" is that free mention at the end of your article that gives your readers more information about you. Your article has already established your expertise so your readers will want a way to contact you so they can learn more about your related products and services. It is very important that you make it as easy as possible for your readers to contact you (provide your voice mail number, website address, email address and whatever else you choose).

Mail Order Tips by Dan Lee Dimke

Online Business Course

Profile

Dän Lee Dimke became a published author at the age of 14 and has since written or narrated more than 116 books and audiocassettes in a wide range of subject areas, including business, education, marketing, science and self-mastery.

At 20, he developed one of the first rapid reading systems for use with Mandarin Chinese and other non-alphabetic languages during a sabbatical in the Far East. Dr. Dimke speaks six European and Asian languages and reads nearly a dozen other human languages as well as five computer languages. His personal reading speed tops 25,000 words per minute.

Currently, Dr. Dimke serves as the CEO of the Internet information-marketing firm, Future World, with representatives and customers in more than 122 countries.

He is also a SCUBA diver, jet helicopter pilot, hypnotist, astronomer, futurologist, and celebrity impressionist. Dän plays more than 20 different musical instruments and has performed for audiences on four continents.

Top Tips

1) Success begins in the mind
Visualise your future wealth and prosperity as if it already existed.

2) Choosing a product

Most would-be authors write a book about something they like and then look for a market . Most never find one. Savvy authors look for a market, and then write for it. What to write about ? Just flip through a magazine, stroll through a bookstore to find out what's hot in your chosen field of interest.

3) The secret of creating the product

In four words -- Write the Ad first. Choose your topic, write the most fantastic ad you can imagine, then whatever your ad promises deliver on those promises in the product you create.

4) The power of Concatenation

Although each information product you offer must be self contained and deliver everything it promises you should predesign each so that the subsequent product will naturally follow on. For example, a second book may begin where the first left off showing the reader many of the exciting new things that may have occurred to him as he read the first.

5) The Copycat Technique

Create a special file of great sales letters, ones which really strike you when you first read them. Then adapt these to create your own sales letter. Remember, a specific order of words can be copyrighted but a format arrangement or style of the words in a letter or brochure cannot.

Ebook Marketing Tips by Eva Almeida

online business school

Profile

After receiving a bachelor's degree in pharmacy from the University of British Columbia, Eva Almeida moved up to Kitimat, in Northern British Columbia, Canada to practice community pharmacy part-time. She lives there with her husband, Nelson, and her two children, Emily and Nicholas.

An ebook enthusiast, Eva started up several ebook-related resource sites to help educate others on how to publish and promote their ebooks. Now considered to be an expert on ebooks -- she spends all of her spare time answering questions on the topic of ebook publishing and promotion when not maintaining her 25+ web sites or reviewing ebooks and epublishing software.

Eva publishes several newsletters on the topic of ebooks including the eBooks N' Bytes Informer (ebook contests, publishing and promotion), eBook Broadcast Bulletin (for ebook press releases), 45 Second Newsletter for eBook Authors and soon to be released, a paid newsletter strictly on ebook promotion techniques.

Top Tips

1) You must have a passion for your product - enthusiasm shows and increases your sales
2) Reply to any questions as soon as you can - I usually answer within 24 hours if possible
3) Give away an ebook on a topic you are an expert in - I have found it raises your credibility and sales
4) Create minisites for each product you sell - Search engines will help to sell your product through higher positioning plus it is less confusing to potential customers
5) Encourage others to link to you (provide outstanding content) - People approach you to exchange links which boosts your search engine rankings for more targeted visitors
6) Focus on one major task each day and consider the rest of your daily accomplishments as a bonus! - You'll be more productive and less stressed-out

Ezine Marketing Tips by Jimmy D Brown

bachelor business degree online

Profile

Jimmy D. Brown is a former baseball card shop owner who now earns a six figure income selling information products online.

He came online in 1997 and failed within five months of starting his first internet business. He abandoned the idea of doing business online but in late 1999 decided to give it another shot. This time he was determined to make it work and began researching the success stories of Terry Dean, Allen Says, Ken Evoy and Jim Daniels, among others: he developed a plan based on their techniques.

ProfitsVault.com was launched in August 2000. Just four months later, it grew to 150,000 hits per month with profit of $7,000 for the month.

Since then, he has launched an entire suite of web marketing products, including the very successful, Free Advertising System.

Jimmy is a full-time netrepreneur and works from his home while caring for his 6 month old baby boy, Jacob.

Top Tips

Here are the tools and resources that are critical to my internet operation. You can find details of the actual products and services at my site.

1) Viral Marketing Tools.

Free eBooks are a BIG traffic and sales generator for my business. I rely heavily on the free exposure generated by *quality* eBooks. In conjunction with my affiliate program, eBooks are a great tool for my resellers to give away, customized with their affiliate link, to earn both them and myself great profits.

2) Order Processing / Affiliate Tracking.

THE most important part of my business is my affiliate program. I use a service to take care of all of the details for me. They handle all of my credit card orders, provide real-time tracking of all my affiliate sales and issue checks twice a month. They record the sales, write the checks, send out the tax paperwork and basically take care of everything involved in the accounting portion of things.

3) Autoresponder.

Autoresponders are also a key element of my day-to-day operations. One of my free reports, "How to Sell 300% More of YOUR Product in 72 Hours Than You Did All Month" has generated a whopping $30,000 in sales, 7,000 new opt-in subscribers and over 800 new affiliates in less than 6 months. All because of the autoresponder system of delivery and follow-up.

4) Web Host.

My web host allows me a whopping 300MB. When I started I thought "who needs that much space?" - now I am dangerously close to exceeding my limit! They provide membership to an entire arsenal of web marketing materials and have an affiliate program which means it's very easy to get your web site hosted for FREE each month because of the commissions you earn.

5) Ezines.

Ezine ads are my top choice for advertising on the internet.

* they are targeted - you can advertise to an audience that is interested in what you are offering

* they produce immediate results - you can expect results within 24-72 hours of publication

* they are extremely cost effective. I have spent $125 on an ad and earned $600 in profit in less than 3 days!

I show exactly where I advertise to build my business and the places I still recommend to my affiliates in my manual 'Ezine Ad Profits' .

Search Engines Tips by Michael Campbell

Online Business School

Profile

Michael is a search engine optimization specialist and top internet marketing consultant. His proven tactics can be found in his monthly Internet Marketing Secrets newsletter.
Sign up free at http://www.internetmarketingsecrets.com

He is also co-author of Super Affiliate Cash Machine. A complete beginners guide on how to set up web sites and make money with affiliate programs.

He's the author of Nothing But Net. It details how he generated over $750,000 in internet revenues in less than a year, with no advertising costs, not even so much as a business card.

He produced Search Engine Commando. Software that submits your web pages to the search engines automatically, even while you're on vacation.

He wrote the Search Engine Positioning Reports. A series of revealing reports on how to get listed at the top of the search engines and stay there.

Michael's background is in typesetting, advertising, graphic design and the printing trade. He began using the internet in 1993 and was one of the first people to realize it was the most important communications revolution since the invention of the printing press.

Michael has served on several advisory boards, designed curriculum for internet marketing courses, given hands on training seminars, and has spoken at countless lectures and conferences.

He is currently president and CEO of Dynamic Media Corporation and resides in Vancouver, British Columbia, Canada.

Top Tips

1) Focus on the Three Most Profitable Internet Revenue Streams

There are three main internet revenue streams if you don't want to pay for advertising. They are free search engine listings, permission email and affiliate programs.

Motivated prospects will come to your site from your search engine positioning. Once they arrive on your site, rely on your sales message to convert the prospect into a customer. Test different sales messages and track the results. Your best message - the one with the highest conversion ratio - becomes your control piece, that you can use as a benchmark for all future tests.

Direct email to your permission list is one of the best ways to make money. It can be in the form of product announcements, a newsletter, or advertising affiliate programs that you belong to. The best way to get visitors to sign up, is by offering a newsletter, special report, or something of perceived value in exchange. The less personal info you ask for, the more likely they are to sign up.

Affiliate programs can make money in two ways. People make a commission by selling your products. Or you can join other peoples affiliate programs and recommend their products.

If you run an affiliate program and people sign up to become resellers of your product, your affiliates get customers the same way you do. They too need to acquire customers through their search engine positioning, direct email to their opt-in lists, and from sub affiliates they sign up. Your role then, becomes one of coach and mentor to your affiliates, training them to become better affiliates, and more effective sales people.

How far you go on the internet, and a large portion of the revenue you'll generate, depends on how well you and your affiliates do, in all three internet revenue streams.

2) Learn All You Can

Educate yourself about basic html so you can edit and create web pages. Learn how to master - or at least become competent in - search engine optimization. Learn how to write effective sales letters and persuasive email offers. Learn what affiliate programs are, how to apply them, and start profiting from them right away.

Please invest in yourself. Dedicate yourself to constant and never ending self improvement. Personally, professionally and spiritually. Take positive steps towards your goals each day. And don't forget to reward yourself for each little success or victory.

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Sunday, April 29, 2007

Niche Experts by Rob Frankel

Resource and Tool by Marc Goldman

Ebook Marketing Tips by Kunle Olomofe

Ebook Marketing Tips by Kunle Olomofe

Ezine Marketing Tips by Rick Beneteau

Copywritting Tips by Joe Vitale

Help and Consultancy by Jim Daniels

Traffic Generation Tips by Jeffrey Lant

General Internet Marketing by Dan Janal

Software Developers by William Bontrager

Affiliate Programs Tips by Declan Dunn

Mail Order Tips by Jim Straw

Ezine Marketing Tips by Lee Benson

Copywriting Tips by David Darfinkel

Help and Consultancy by Eva Rosenberg

Help and Consultancy by Derek Gehl

Search Engines tips by Robin Nobles

Thursday, April 26, 2007

Resource and Tools Tips by Marc Goldman

Mail Order Tips by Dan Lee Dimke

Ebook Marketing Tips by Eva Almeida

Ezine Marketing Tips by Jimmy D Brown

Search Engines Tips by Michael Campbell

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